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Choice Residential -- Where Agents Take Control of Their Business!

Reach out to us for more information.

At Choice Residential we believe that the agents make the firm, not the other way around. Our culture of support and collaboration from all of our agents make this an empowering place for agents to run their business. 

Are you tired of splitting 20-50% of your commission with the firm? Don't even understand your compensation plan to begin with? You're not alone!

Changing market conditions and new entrants into the real estate industry make it more important than ever to operate your real estate business in a cost-effective and strategic manner. You need flexibility to run your business in a way that is tailored to you and most importantly you need to be as profitable as possible. We can help you with this!

Our 100% Model

No hidden fees.  No junk fees.  $99/month includes access to our LOCAL office, E&O insurance, the DotLoop transaction management platform, kvCORE website, CRM and lead generation tools, robust on-demand training with 1,000's of hours of content, weekly in-person and virtual training, agent masterminds, weekly coaching, monthly social events and more.

Agents only pay $450 per closed transaction for their first 12 transactions of each year.  After that they only pay $99 per closed transaction for the remainder of their anniversary year.  

Local Offices

While our 100% commission model is similar to some "virtual" real estate companies, we are far from virtual.  Choice Residential believes that having a local office is an important part of delivering unmatched value to our agents.  While agents mostly work from their home (maybe more accurately their car), having the local office allows our agents to come together for training, masterminding, meeting with clients, or even just because they want a quiet place to get some work done.  It also means that you have local, experienced leadership and support.  Our attractive office conveys professionalism with your clients and many of our agents have their buyer consultations and even closings at our local office.  

New Cary office location coming soon. 


We use state of the art technology to keep our agents operating seamlessly saving them time and money. Not only do our agents utilize state of the art transaction management software, websites, and CRM technology, but we'll also help you build out a suite of technology that fits YOUR business. No longer will you need to pay outrageous brokerage splits and fees only to be forced to use a tool that may not be a good fit for your business. It's time to take back control of your business.


Choice Residential agents enjoy 1,000's of hours of training content on-demand through "The Locker Room".  We are proud to offer this amazing content to our agents, but the real difference at Choice Residential is that we have an extensive lineup of live training opportunities for our agents.  Topics like Online Lead Conversion Strategies, Social Media Best Practices, The Perfect Listing Presentation, Selected Topics from Closing Attorneys and many more fill up our robust live-training calendar.  We also live-stream these sessions so that you don't miss a thing if you can't show up in person. These sessions are current and relevant, never outdated and never filled with fluff.  

We also have a partnership with the industry leading coaching and training platform, The Locker Room.  These tools were built with you in mind to help take you from new to next level.  The weekly coaching, on-demand and live training, and tracking & accountability make this platform ideal for agents of all levels.  

Our proprietary Agent Launchpad training program will take your business to the next level.  Great for new agents as well as experienced agents looking to refine their skills, during the 12 sessions delivered over 6 weeks this course teaches you everything you need to know to be successful in real estate. The best part is that you don't need to give up entire days to get this training.  Classes are just 90 minutes and agents will also have access to a dedicated mastermind once a week with our Director of Agent Development.

Agent Collaboration

We believe that the most ground-breaking developments in an agents career come from interacting with other agents in a collaborative environment.  No single agent can experience everything in this business, but as a group we can know and learn so much more.  We facilitate regular mastermind sessions so that our agents can not only get to know one another, but so that they can learn from each other.  At these mastermind sessions agents come to the table with whatever topics they want to discuss.  It's amazing what revelations come out of these amazing interactions.  

Our agents also support each other on a more granular level as well.  Have a new listing and would like for another agent to host an open house for you? Have a buyer that needs to see a home, but you're not available? No problem!  Just post on the internal office page to find someone chomping at the bit to host the open house or help you with your showing.

We also have regularly scheduled social events to give our agents even more opportunity to get to know their fellow agents.

Watch the video excerpt below from an interview with Choice Residential founder, Brian Hourigan, to hear more about why Choice Residential was founded and why it's the obvious choice for so many hardworking agents.

To discuss if Choice Residential is right for you and your business, contact Brian Hourigan for a confidential meeting.  You may reach Brian at (919) 280-3646 or